4 Steps for Increasing Small Business Profitability Lincoln Park MI
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Raising prices, cutting fixed costs, eliminating less popular products and services and catering to upper income customers are just some of the ways small businesses can further boost their profits. With 2010 looking to deliver better economic results than 2009, now is the time for businesses to consider how they can maximize profitability. See the following article from The Street for more on this.
Now that we've hit the year's halfway point, it's a good time to assess where your business is and where you want it to be.
So far, 2010 is shaping up to be an improvement on 2009. To make it even better, take these steps to pump up your bottom line.
Step one: raise prices
It sounds obvious: to make more money, you have to charge more. Last year, as shoppers searched relentlessly for bargains, businesses cut prices to the bone, sometimes even forgoing their own salaries to keep the doors open.
But that's no way to survive long-term. You can raise prices and keep your customers; the key is to make a good case for what you charge. Maybe your products are biodegradable or otherwise environmentally friendly, or you have credentials and experience your competitors don't. Whatever differentiates your business -- whether it's free premium coffee in your office or a customer-loyalty program -- can be used to justify slightly higher prices.
Step two: go upscale
A recent Gallup poll found that Americans making $90,000 or more a year spent 33% more in May than they did in April, while spending by middle- and lower-income Americans remained unchanged. The increase was credited to "frugality fatigue," as families with disposable income got tired of pinching pennies.
That's great news for any business that markets to upper-income customers. The only caveat is that they can also be high-maintenance customers, since they can afford to shop on quality, not price. If you sell a premium product, you'd better be prepared to explain what makes it special. And make sure your expenses don't shoot up, eating into profits.
Step three: offer less
Assess all the products or services you're offering. Chances are, you're putting time and resources into things that don't sell well on a regular basis. Rather than trying to be everything to everyone, focus on what you do best. You'll free up inventory space, cut down on training costs and allow your employees to offer better service.
Step four: cut fixed costs
Again, this seems pretty obvious: If one way to increase profits is by charging more, the opposite strategy is to lower your expenses. SCORE, the national small-business counseling network, suggests reviewing all your vendor relationships at least once a year. Telephone, wireless and cable companies are constantly reconfiguring the plans they offer small businesses, and you might be paying for services that no longer fit your needs. Go over all your monthly bills and see where there's room for renegoti...
Dates: 5/28/2013 - 5/28/2013
Location: St. Joseph Mercy Hospital Education Center
Educational Center Auditorium
“From Fear to Faith” will be presented on Tuesday May 28, 2013; 7:30 pm to 9:00 pm; by James Balmer, Dawn Farm President; and Jason Schwartz, LMSW, CAADC; Clinical Director, Dawn Farm. In a difficult marketplace where many addiction treatment programs closed due to lack of resources, Dawn Farm expanded from a single residential site in 1973 to a continuum of services provided at multiple sites today. This program will describe the evolution of the treatment field over the past forty years, discuss what can be learned from Dawn Farm's successes and failures, illustrate how mission-driven choices have allowed Dawn Farm to survive and thrive, and explain the power of rejecting fear-based program management. This program is part of the FREE, annual Dawn Farm Education Series. Our presentations offer helpful, hopeful, practical information that supports people with alcohol and other drugs addiction in achieving, maintaining, and strengthening their recoveries. The series educates family members on issues relating to addiction and its effect on the family, and offers information that will be useful for family members and friends in relating to people with alcohol and other drug addiction whether they are actively using or in recovery. Professionals and students will also benefit from this pertinent information. All programs are free and open to anyone interested. Registration is not required. 1.5 hours of free C.E. approved by MCBAP (Michigan Certification Board for Addiction Professionals) is offered for each program. A certificate to document attendance is provided on request. The Education Series is organized by Dawn Farm, a non-profit community of programs providing a continuum of chemical dependency services. For information, please contact Matt Statman, LLMSW, CADC, Education Series Coordinator, at 734-485-8725 or email@example.com, or see http://www.dawnfarm.org/programs/education-series. LOCATION: St. Joseph Mercy Hospital Education Center Auditorium (ground